The
Euro: Expectations and Experiences,
an Early Assessment
Summer Research
Report
Lucie Cerna ‘03
University of Puget Sound
Tacoma, Washington
August 2002
Table of Contents
1.
Introduction........................................................................................3
1.1.1. History of Economic Monetary Union
(EMU)…………………… 3
1.1.2. Three Stages of EMU…………………………………………….. 3
1.1.3. Admission Criteria of Member
Countries………………………... 3
1.1.4. Member Countries………………………………………………... 4
1.1.5. Preparation of € day……………………………………………… 4
1.1.6. Name and Symbol………………………………………………… 4
1.1.7. Winners and Losers………………………………………………. 4
1.1.8. Advantages of the Euro…………………………………………... 5
1.1.9. Disadvantages……………………………………………………. 6
1.1.10. Euro/ Dollar Exchange Rate……………………………………… 6
2.
European Central Bank……………………………………………...7
3.
Banknotes and Coins………………………………………………... 8
4.
Country Specific Experiences………………………………………. 9
4.1. GERMANY……………………………………………………………… 9
4.1.1.
The Crisis of the Bookstores………………………………. ………12
4.2. FRANCE………………………………………………………………… 13
4.3. SPAIN…………………………………………………………………….14
4.4. GREAT BRITAIN……………………………………………………….. 15
5.
Conclusion…………………………………………………………… 17
6.
Works Cited………………………………………………………….. 18
7.
Timetable…………………………………………………………….. 20
Introduction:
As a summer 2002 C. A. Johnson Endeavor Foundation
Scholar of the University of Puget Sound, I received the opportunity to
research on a topic of my interest: the
euro or the single currency, introduced on January 1, 2002 in twelve European
countries. I was able to compare the
experiences in Germany, France, and Spain and find out about the prospects of
Great Britain adopting the euro in the future.
My research combined written publications and interviews with European
citizens and is analyzed in the following report. All interviews and articles are translated into English to
facilitate reading.
History of Economic
Monetary Union (EMU):
The introduction of the euro on January 1, 2002
among twelve of the fifteen European Union members happened after 50 years of
rapprochement in Europe, beginning with the wish of Germany and France to avoid
another war between these two neighbors.
Several treaties followed and the created communities were expanded by
more and more members.
1) The Treaty establishing the European Coal and Steel Community
(ECSC), which was signed on April 18, 1951 in Paris, entered into force on July
23, 1952, and ended on July 23, 2002.
2) The Treaty establishing the European Economic Community
(EEC); Rome on March 25, 1957, and entered into force on January 1, 1958. Known
as “Treaty of Rome”.
3) The Single European Act (SEA), signed in Luxembourg
and The Hague, and entered into force on July 1, 1987, provided for the
adaptations required for the achievement of the Internal Market.
4) The Treaty on European Union, which was signed in
Maastricht on February 7, 1992, and entered into force on November 1, 1993,
created the political Union amongst the Member States and brought about
considerable changes to the existing Treaties. The treaty created the European
Union and decided on the adoption of a single currency among member states.
5) The Treaty of Amsterdam, signed on October 2, 1997,
entered into force on May 1, 1999: it amended and renumbered the EU and EC
Treaties.
Three Stages of Economic and Monetary Union:
The EMU was gradually prepared for the single
currency to ensure a smooth transition.
1) July 1990- December 1993:
2) Start January 1994:
3) Start January 1999:
Admission Criteria of Member Countries:
To ensure the stability of the euro, all member
countries had to pass certain criteria before they could be admitted. Greece
was the last one admitted to the euro zone in 2001.
The criteria included:
Member Countries:
These include 12 of the 15 European Union
members:
Austria, Belgium, Finland, Germany, France, Greece, Ireland, Italy,
Luxembourg, the Netherlands, Portugal, and Spain. Great Britain, Denmark, and Sweden decided not to adopt the
single currency in the first stage.
The euro is also the legal currency in Monaco,
San Marino, the Vatican, and the French overseas departments (Guyana,
Guadeloupe, Martinique, and Réunion) and territories (Mayotte and
St-Pierre-et-Miquelon).
Preparation of €-day:
The preparation for the January 1, 2002 launch
of euro banknotes and coins in all 12 countries began on January 1, 1999 with
the adoption of the euro in the finance sector, as well as double pricing on
bank accounts and price tags to gradually introduce the euro to the public in
the transition period. Finally in 2001,
Greece adopted the euro as its currency after it had met the admission
criteria. The governments of all the euro countries launched an information
campaign with TV ads, newspaper and magazine articles, and brochures. Starter Kits with euro coins were sold
around mid December 2001 to prepare citizens for €-day (Jan 1, 2002), when
banknotes were finally available in ATM machines and shops. Businesses were required to pay for the euro
conversion on their own since governments expected an increase in their
profits. They had to have double
pricing on tags, train their employees for the euro launch, update their
software, and purchase new cash registers.
In most countries between January 1 and
February 28, 2002, two currencies were in circulation and businesses were
required to accept euro and national currency, although the majority of people
only used euros after about two weeks.
Since March 1, 2002, the euro is the only legal currency in all 12 countries.
Name and Symbol:
In 1995, the name Euro was adopted instead of Ecu, which resembled too
much the former French currency. In
addition, Germans did not want a currency that sounded like “die Kuh”
(cow). € was chosen as a symbol for
Europe, while = stands for stability.
It was taken from the Greek epsilon and stands for the cradle of
European civilization.
Winners and Losers:
As in every aspect of life, the euro also
creates winners and losers. Winners are multinational companies, which save
money on exchange fees for exports and take advantage of price
transparency. Consumers can benefit
from competitive pressures on businesses, which will be forced to decrease
prices. Tourists will not have to pay
exchange fees again for changing money and will be able to compare prices
across the euro countries. Businesses
and industries producing paper, software, cash registers or vending machines
also profited from the euro conversion because everything had to be changed and
updated. State authorities from the
member countries have gained transparency to compare wages and tax
contributions of citizens.
Small and medium sized companies are on the
losing side since they are mostly national companies and thus do not save money
on exchange costs for exports. In
addition, these companies had to invest a lot of money into the conversion and
adaptation to the euro, but cannot take advantage of price transparency. Banks are on the losing side because they
lose a lot of money by the omission of exchange fees, but paid a considerable
sum for the euro conversion.
Governments of euro countries (or the citizens as taxpayers) also had to
finance the conversion themselves and spent millions of euros.
Advantages of the
Euro:
Besides increasing the political cooperation in Europe, the euro brings
several many economic advantages.
Businesses:
Consumers:
Travelers:
One of the main advantages is the possibility
for exact comparison of prices of products in different euro countries. I compared 15 articles (same quantities) in
Germany, France, and Spain and discovered that both Spain and Germany had seven
products, which were the least expensive of all three countries. Only stamps in France were less expensive
than in the other two countries. Price
transparency was definitely a benefit of the euro, even though it was unlikely
that people would travel to Spain for example, just to buy some tomatoes. But it was nice to know that jeans were less
expensive in Spain than in Germany and could be purchased during a vacation.
Price differences across the euro zone are due
to differences in value-added taxes, wages, rents, transportation connections,
and national preferences. From the 12
countries, Germany and Austria have the highest car prices, whereas Spain,
Greece, and Finland have the lowest (FAZ).
The European Commission has decided that in 2005, prices for cars and
spare parts will have to be the same across the euro zone, creating an
advantage for consumers. However, prices of other products will probably stay
different, as I noticed while comparing same articles in supermarkets (Monoprix
in France, Champion in Spain, and Toom-Markt in Germany) and other stores.
|
|
France |
Spain |
Germany |
|
Tomatoes |
2.12 |
1.50 |
1.29 |
|
Onions |
1.51 |
1.10 |
1.29 |
|
Salad |
0.75 |
0.80 |
0.33 |
|
Carrots |
1.20 |
1.25 |
0.99 |
|
Potatoes |
2.58 |
1.85 |
1.99 |
|
Apples |
2.73 |
1.38 |
1.99 |
|
Bananas |
1.89 |
1.70 |
1.39 |
|
Milk |
1.14 |
0.58 |
0.55 |
|
Butter |
1.15 |
1.38 |
0.66 |
|
Eggs |
1.28 |
0.52 |
0.79 |
|
Bread |
0.90 |
0.51 |
0.76 |
|
CD- Joe Cocker |
18.30 |
16.95 |
15.99 |
|
Stamp |
0.46 |
0.50 |
0.51 |
|
Vogue |
4.50 |
3.00 |
5.00 |
|
Movie Theater |
6.50 |
5.00 |
5.50 |
Other comparisons made across the euro zone
also show price differences. A can of
coke is cheapest in Luxembourg with €0.32 and the most expensive in Finland
with €1.20. Consumers can save money in
Germany when buying 16 oz of beer (€0.58), but rather drink something else in
Finland (€2.79). A Mars chocolate bar
is cheapest in the Netherlands (€0.34) and the most expensive in Italy
(€0.82). However, Italy is the cheapest
for a pair of Levis 501 (€ 53.37), whereas Belgium is the most expensive (€74.29). Greece is the cheapest for Channel perfume
(€66.31), one Big Mac (€2.15), and one liter of gas (€0.68). These products should not be bought in
Finland (€106.30), Luxembourg (€3.10), or the Netherlands (€1.13), respectively
(Bild der Frau).
These price differences are an advantage for consumers in all countries
because they can compare prices and thus buy cheaper products during vacation
or can order larger products online.
Nevertheless, the euro also has disadvantages and its rate depends on
the fluctuations of the US dollar.
Disadvantages:
Euro/ Dollar
Exchange Rate:
One of the main expectations of the euro was also the competition with
the US dollar. The euro zone combines a
market of 300 million potential consumers and thus provides the opportunity for
investment and trade. However, the
value of the euro fell from $ 1.16675 on January 1, 1999 to
$ 0.8230 in the fall
of 2000.
The euro started to regain strength in the
summer of 2002 due to the US account deficit and several scandals on Wall
Street. The single currency finally
attained parity with the US dollar on July 15, 2002 and managed to stay around
this value over the summer. Investors
were losing faith in the dollar and this helped the euro to gain strength. Or was the black market theory right?
As professor Schmalen from the University of
Passau, Germany, explained: “About 40%
of DM was used in other countries than Germany. Because of its stability, the DM was an official currency in some
parts of the Balkans (such as Kosovo and Montenegro). When the date of the euro conversion was coming closer, the mafia
changed all their DM in dollars to save its money. That is why the dollar was getting so strong. However, after the
euro introduction, the mafia started changing the dollars into euros, which
would be more practical in the end.
Since large amounts of dollars were changed, the euro gained its
strength.” But will the euro continue
to be strong or will the dollar overtake its competitor?
Graph: October 2001- July 2002 Blue line:
exchange rate
Green line: average rate


Advantages and disadvantages are associated
with a strong euro. The advantages are low inflation, omission of changes in
the interest rate by the ECB, increase in internal demand in the EU, and
decrease in prices of raw materials (Sandri).
In addition, consumers and investors gain faith in the single currency.
However, there are also disadvantages created by a strong euro: a more competitive dollar, more expensive EU
exports, and less growth of the European GDP (Sandri).
European Central Bank (ECB)
The ECB was constituted in 1998 and is located
in Frankfurt, Germany. Its objective is
price stability and control of inflation in the euro area, following the model
of the German Bundesbank (national central bank). Inflation fell from 2% in May 2002 to 1.7% in June 2002 (ECB
online). The tasks of the ECB are
defining and implementing monetary policy for the euro area and setting one
interest rate for all countries. In
addition, the ECB conducts foreign exchange operations and holds and manages
the official foreign reserves of the member states (ECB online). Even though inflation fell to 1.7% in June,
the ECB left the interest rate by 3.25% in July 2002. It has not changed the rate since November 2001, but falling
inflation might encourage the ECB to increase the interest rate.
Especially one interest rate can lead to problems because all 12
countries have different economic systems, but have lost the ability to adapt
their interest rate to a particular economic situation. One interest rate that is appropriate for
Germany can lead to problems in Ireland.
If an economy is in recession, the government lowers the interest rate
to increase spending and investment, but it cannot do anything since it is
locked in the Eurosystem mechanism.
The Eurosystem consists of the 12 euro zone
national banks and the ECB, while the European System of Central Banks (ESCB)
is set up of the 12 euro zone national banks, and the national banks of Great
Britain, Denmark, and Sweden. However,
these three national banks are not part of the governing council, which is the
supreme decision-making body of the ECB.
They are only members of the general council, reporting on the progress
of the countries that have not yet adopted the euro (Annual report).
The executive board of the ECB consists of
President Willem Duisenberg (Dutch), vice president Lucas Papademos (Greek) and
four other members. In a recent
research conference, Mr. Duisenberg pointed to the limitations of international
policy coordination, but nevertheless encouraged cooperation, such as between
the ECB and the Federal Reserve. The
ECB not only targeted the exchange rate to maintain price stability, but also
employed a “monetary policy strategy that focuses on the internal stability of
the currency” (ECB online).
The ECB’s function is also to serve as an
information source for the public. I
addressed the bank in March and again in July to ask for an interview, so I
would be able to ask an employee several questions. Even my email to president Duisenberg explaining my research and
questions did not help me to get in closer contact with the ECB. Not only was my wish for an interview
repelled due to “scarce resources of the summer period”, but also none of the
1,100 employees took the time to answer my questions personally per email. I
was politely referred to the website to search for answers to my
questions. In addition, my effort of
several months to attend the International Research Forum on Monetary Policy
proved unsuccessful few days before the conference, “due
to the very high number of requests for participation”. If I had been a professor or politician, the
situation would probably have looked differently. Interested students and general public are only advised to read
publications online (http://www.ecb.de).
The ECB was responsible coordinating the distribution and implementation
of euro banknotes and coins to banks and stores prior to January 2002 to ensure
sufficient supply for € day. The bank’s
function was to facilitate a smooth cash change-over by informing citizens,
businesses, and governments of the participating countries.
Banknotes and Coins
The introduction of the euro meant that
citizens of the 12 countries had to get used to new banknotes and coins. The seven banknotes of the euro were
designed by the Austrian artist Robert Kalina in 1996 and chosen from 44
artists by the European Monetary Institute (EMI) and the public. They depict bridges, windows, and gateways
not from certain countries, but from seven periods of architectural style. Classical for the
€ 5, Romanesque for the € 10, Gothic for the € 20, Renaissance for the € 50,
Baroque and Rococo for the € 100, the age of iron and glass architecture for
the € 200, and modern 20th century architecture for the € 500 (ECB). The banknotes have special safety features
and are designed for blind people. Each
banknote has a different color and size to facilitate distinction.
The banknotes contain the following names and motives:
·
name
of the currency – euro – in both the Latin (EURO) and the Greek (EYPO)
alphabets
·
initials
of the European Central Bank in five linguistic variants – BCE, ECB, EZB, EKT
and EKP – covering the 11 official languages of the European Community
·
flag
of the European Union
By January 1, 2002, around 14.5
billion euro banknotes were printed for the 12 participating countries: 10
billion banknotes to replace national banknotes and 4.5 billion banknotes as
stocks. These banknotes represented a value of about € 600 billion (ECB). The
national banks of the member countries were responsible for the cost of
printing new banknotes and coins.
Estimates are that the cost of printing was around € 1.23 milliards for
Germany. Large companies had to pay
between € 25 and 100 million for the euro conversion, while retail trade was
affected the most with a cost of about € 7.67 milliards (Baulig).
Germany, the country with the most
inhabitants, produced 4,342 million banknotes, while the least populated
country Luxembourg produced 46 million notes.
€ 50 banknotes were produced in the largest quantity (3,674 million),
closely followed by € 20 (3,608 million).
The production of
€ 200 banknotes was the smallest with 229 million. The
old banknotes were shredded into bricks and used in thermal power-stations and
cement factories. If Germany piled all
its old Deutsche Mark banknotes, it would create a stack of 194 miles and 3,086
tons.
The eight euro coins have the map of the euro
countries, together with the 12 stars of the European Union on the front side
and national motives and symbols from each country on the back. The common side was designed by the Belgian
artist Luc Luycx. The sovereign
countries Monaco, San Marino, and the Vatican also decided to adopt the euro as
their currency, and thus were allowed to have their own national sides of the
coins. Due to their rarity, these are
in particular of great collector value.
Some countries have only one motive on all coins (Belgium, Ireland,
Luxembourg, the Netherlands, and Vatican), some have three (Finland, France,
Germany, Monaco, Portugal, and Spain) and some six different motives (Austria,
Greece, Italy, and San Marino). All
coins can be used in any of the 12 member countries.
Germany has an oak twig on 1, 2, and 5 cent
coins, which was already on the old Pfennig.
10, 20, and 50 cent have the Brandenburg Gate in Berlin, which is a
symbol for the division of Germany in 1945 and then unification in 1990. €1 and 2 have an eagle on their back, the
symbol for German sovereignty.
The French chose Marianne, their symbol of
France, for 1, 2, and 5 cents and a sower, a constant symbol in history of
French Franc, for 10, 20, and 50 cents.
A tree symbolizing life, growth, and continuity is on the back of €1 and 2, together with the motto of the
Republic: Liberté, Egalité, Fraternité.
Spain has the cathedral of Santiago de
Compostela (a pilgrimage destination) on their 1, 2, and 5 cents. The famous author Miguel Cervantes decorates
10, 20, and 50 cents, while the current Spanish king Juan Carlos I de Bourbon
was chosen for € 1 and 2.
Recent polls show that people consider the euro
coins and banknotes easy to recognize and to handle, even though the banknotes
are preferred by the majority of people.
Germany
Germany was well prepared for the euro and the
transition went smooth. However, the
main problem ended up to be the “teuro” (from teuer, expensive). The government relied on the self-obligation
of businesses to convert prices exactly, but these saw the opportunity to
increase prices because the conversion usually led to uneven prices. Since they were not required to continue
double pricing after February 2002, they had a free hand in adjusting their
prices since customers could not compare prices exactly. Even though Germany has an easier conversion
rate than the other countries (€1= 1.95583 DM, rounded to 2). People noticed that on some products, the DM
was just changed with the € sign, an increase of 96%. Due to the anger of teuro, Germans lost faith in the single
currency, while about 54% wished the Deutsche Mark back in May 2002
(Kirk). Every price increase was blamed
on the euro, although bad harvests of fruit and vegetables were also partly
responsible for some price increases.
Nevertheless, most of the times, businesses took the opportunity to
receive more profit and usually had some excuses for the increase. Here are
some common excuses (collected from Focus and Bild).
The government would like to calm down the
population by pointing to the result of the statistical publication that
inflation is only 1.7%. However, people
are persuaded prices increased more, especially groceries and restaurants. Among the products compared, those for
every-day-life are only a small percentage and thus overrun by expensive items,
such as car or rent. If those are left
out, the inflation is at least 4.8% for daily products. As Irena Cerna, housewife, pointed out: “The money is disappearing much quicker with
the euro. Especially prices of
groceries increased everywhere. So I’m
only buying what is necessary.”
|
|
2001 (€) |
2002 (€) |
% Increase |
|
Tomatoes (1kg) |
1.93 |
3.13 |
62 |
|
Onions (1kg) |
0.81 |
1.27 |
57 |
|
Potatoes (1kg) |
0.72 |
0.99 |
38 |
|
Carrots (1kg) |
0.98 |
1.26 |
29 |
|
Spaghetti (500g) |
0.89 |
1.01 |
13 |
|
Apples (1kg) |
1.82 |
2.00 |
10 |
|
Milk (1l) |
0.73 |
0.77 |
5 |
|
1 cup of coffee |
1.65 |
1.74 |
5 |
|
1 Pizza |
4.21 |
4.43 |
5 |
However, supermarkets like Aldi or Plus were
advertising price decreases in January 2002, but they had increased prices
already in summer of 2001. Restaurants
who wanted to take advantage of the euro are now complaining about empty places
and decline in consumption. People are
saving where they can and especially reduced going out to dinner or having a
café. They rather stay at home and cook
themselves than paying such high prices.
In Berlin, around 20,000 restaurants are facing closures because they
hardly have any customers (Picaper).
33.7% of businesses are currently experiencing sales deficits of 10%
(“Handel im Überlebenskampf”).
Kerstin Freitag, waitress at Restaurant
Kowalski, Passau: “Customers are having lunch specials and giving fewer
tips. At the beginning, they gave me €3
for a €2.30 drink, later €2.50 and now some customers don’t give tips at all.
They have become more careful with their money, but no wonder if a drink costs
almost as much as a meal. They think twice about going out for dinner.”
Customers have the power of purchase and in the
end will force restaurants to decrease their prices if they want to stay open
also next year. But the restaurants and
cafés, which did not raised prices are doing well. Gitte Reder, owner of Café Hugendubel, Frankfurt: “I‘m glad I
still have my regular customers. I did
not raise my prices, but all the ingredients have become more expensive. One person left last December, but I did not
employ a new one. I suspected problems with the euro.”
Prof. Helmut Schmalen, professor of business at
the University of Passau, is encouraging customers to defend themselves against
price increases and apply consumption refusal.
He is accusing Italian ice cream parlors in Germany of price monopoly
because all of them raised prices to €0.70 for a scoop. Last year, one scoop cost DM 1 (€0.51). Cartels are prohibited in Germany and so he
hopes to deter other price agreements.
Prof. Schmalen also gives an example of saving
money. In January of 2002, he went to
his hairstylist, where he had usually paid DM 42. Since he expected increased prices, he visibly placed a
calculator on the table. Of course, his
hairstylist noticed it and asked at the end, how much Prof. Schmalen was
willing to pay. The latter used his
calculator and replied: “21.47 Euro”. Without a calculator, he probably would
have paid €25.
From time to time, Prof. Schmalen is going on a
trip to close Austria to buy gas, which is €0.15/ liter less expensive than in
Germany. With the saved money he and
his wife can even stop to buy something to drink. Not everybody is living so
close to another country, but savings are also possible by comparing prices on
the internet and then ordering articles online.
Some media took the initiative to fight against
price increases. The widely read newspaper “Bild” launched a campaign with the
teuro- Sheriff, Hauke Brost, who accepted complaints from readers about
specific stores and restaurants and then confronted those with questions on
their price increases. He received so
many letters that he would have had to work 24 hours every day to read them
all. Hauke Brost also pointed out to
businesses, which offered special sales or decreased their prices, so readers
could save money.
The teuro made it several times on the front
page of the magazine “Focus”, which not only invented this word, but also encouraged
readers to send in a questionnaire about price increases and then evaluated
1300 responses on July 1, 2002. One of
the questions was about who increased prices the most. 28% of people considered restaurants and
cafés to have taken advantage of the euro, followed by retail stores (27%),
supermarkets (20%), services (19%), authorities (4%), and others (2%).
The German Finance minister, Hans Eichel,
finally admitted that it was a mistake to rely on the self-obligation of
businesses not to raise prices. In May
2001, he expected price decreases due to competition pressures, but only one
year later, he had to admit businesses took advantage of a blank check.
Chancellor Gerhard Schröder provided a lesson for new euro members: “Germany should have made it the law for one
year to have double pricing, as did Austria, for example, and they have the
least complaints about price increases among all member countries.”
Politicians also took steps to calm down the
teuro-anger of the population. The
minister for consumer protection, Renate Künast, invited representatives from
gastronomy, consumer protection groups, and trade unions to an anti-teuro
conference to pressure them to decrease prices and revive the confidence in the
euro. Restaurants and cafés were seen
as the worst offenders; 84% admitted to have increased prices after January 1
(“Teuro Conference..”). A central
report place was set up online (www.preis-wert-forum.de)
to provide the possibility for citizens to complain about price increases and
publish the names of businesses with price increases. The website was visited by 200,000 people in 24 hours and broke
down several times (“Künasts Teuro-Forum Brummt”). However, after several weeks, businesses complained about the
loss of protection and asked for anonymity because not all of them considered
themselves black sheep.
Besides teuro complaints, many people are in
favor of the euro and its advantages.
In the Europe Forum in Frankfurt, which was set up to provide discussion
with citizens, Mr. Bullmann, European Parliament representative for the Social
Democrats, still considered the euro as an “overdue, important, and right step”
because of omission of exchange fees, need of stability in a time of 120
currency crisis, and the beginning of common trade politics. Most German
students are also in favor of the euro and of European integration, but they
are aware of differences among the euro member countries. Patricia Reh-Zaufel, student of Auswärtiges Amt
(Department of State), Germany: “I like
the euro, but I think it will take a long time until the different political
and economic structures will converge.
I‘m keeping my fingers crossed it will work out.”
Students are also angry about price increases. Anja Hartmann, business student from
Passau: “It‘s too bad the euro is
associated with teuro because it was an important step for European integration
and economies. But everything has
become so expensive. As a student, I
have to save even more than before.
Germany has an easy conversion, but I still consider €1.5 to be less
expensive than DM 3, it‘s a psychological effect.”
Kerstin Freitag, international affairs student
from Passau: “I enjoy looking in my
purse for coins from other €-countries. It makes me feel a little bit more
European.” Young people are fonder of
the euro because they have not lived most of the life with the DM and so they
get easier used to a new currency. In
addition, they have learned a lot about the euro in their high school or
university classes. Frau Müller, teacher
at the bilingual high school Ziehenschule in Frankfurt: “Young people had fewer problems with the
euro than older ones. I taught extra classes on European Union and euro before
the introduction and I think the students were better prepared.” Her 70 students from grades 10 to 13
considered themselves pro-European, but also aware of price increases.
Questionnaire (May
2002):
1) Did you feel well prepared and informed about
the euro?
2) Have you become used to the euro in the first
months?
3) Would you like to return to the old currency?
4) Do you feel more European with the euro?
5) Do you feel prices increased with the euro?
6) Did you change your buying behavior?
7)
Do
you support European Union (EU) enlargement?
Many students admitted they still converted
euro prices back in DM to have a better idea about the price and thought longer
about buying something. At the
beginning, some spent more money than usually because prices were only half and
thus everything seemed less expensive.
Some complained that they bought less, but still the money was spent
quicker. As one student said, the euro
conversion should have been regulated by law as did other countries because the
self-obligation of businesses only led to massive price increases. Euro was commonly associated with teuro.
Students, who admitted having had problems getting used to the euro, considered
conversion as the main reason. Even
though 85.7% of the students supported EU enlargement, 56.6% of those were only
in favor of enlargement of certain countries since new members meant higher
costs.
The Crisis of the Bookstores
The refusal of consumption by German customers
hit bookstores very badly: sales decreased by 3.8% between January and April
2002, 150 small and middle sized bookstores are in existential difficulties,
the number of customers fell by 6.7% and these spent 6.4% less money than the
year before (Beckmann). Even large
bookstores had a decrease in sales and could only hope for good Christmas sales. One of these bookstores is Hugendubel,
occupying the 2nd market position with its 28 stores around Germany,
1,100 employees, and sales around €200 million. Its sales decreased “only” by 2% in the first six months of 2002,
compared to the average 7% of the rest (Hintermeier).
However, the owner of Hugendubel, Heiner
Hugendubel, already took safety measures to save jobs of his employees: beginning of July, these are working 20%
less time, but receiving only between 6 and 7% less money. The rest pays the labor office until the end
of the year. This step was necessary,
but damaged a little bit the reputation of the house Hugendubel. Some publishers called to ask if they would
receive money for the books sent, smaller bookstores were angry that Hugendubel
allowed tax payers to contribute money towards the saving of employees while
they were fighting with closings (Hintermeier).
Heiner Hugendubel said that employees
cooperated immediately on shortened working hours, but the reality seems
different, as several employees of Hugendubel Frankfurt told me. Christina
Pulm: “We work less, but also get less
money and our salaries were not much anyways.
We did not have another choice than to cooperate if we wanted to keep
our jobs.” The chef of Frankfurt, Peter Kaiser stays more optimistic: “Customers suspect price increases in book
stores, but we are probably the only business that converted the prices
correctly. Bookstores are bound by price binding. Now we are hoping for good
Christmas sales.”
Although bookstores did not increase prices,
some publishers took the opportunity for price changes, which were blamed on
bookstores. Price binding exists in
Germany, which means that one book has to be sold for the same price in every
bookstore. Christina Pulm: “Customers
are buying less expensive books and don‘t believe that we did not increase
prices. The average price for a
children book is about €8 now, for a cookbook it is around €13. Before, we easily sold cookbooks for DM 60
(€30.68).”
Customers are saving where they can, as store
detective Ahmad Asti agreed: “People
are stealing more after the euro introduction, even cheap books. Many are sitting on the couches for hours and
reading the books or copying whole passages.
Hugendubel will continue to lose much money if they won’t get rid of the
couches.”
Especially the sale of software, tapes, and
non-book articles decreased by almost 30%, and customers are buying paperback
books more than ever to save money.
Family Müller confirmed this assumption: “We are money saving where we can and mostly buying paperback or
checking books out at the library.”
Customer savings led to a decrease in sales by 17.44% in June 2002
(store in Frankfurt).
|
June 2001 (€) |
June 2002 (€) |
Decline € |
Decline % |
|
2,153,750.31 |
1,778,149.73 |
375,600.58 |
17.44% |
Hugendubel was well prepared for the euro
introduction with new cash registers, price tags, and training of
employees. Nobody suspected that the
euro would lead to such a sales crisis and loss of enthusiasm of
employees. The remark of Martina
Hippchen (“I hope that the next time you come, we will still be here.”) made me
think I had no idea while I worked at Hugendubel for four years that this large
business would experience such a loss one day, and the euro was mostly
responsible for it.
Conclusion:
Bookstores were clearly the losers of the euro because they did not
export abroad and lived from their national sales. The euro only cost them money, but they could not benefit in the
same ways as did multinational companies.
France
After experiencing the anger over teuro in
Germany, I expected similar feelings in France over the increase in
prices. However, during the time I
spent in Paris, I did not find one article about price increases in France in
the newspapers Figaro and Le Monde. The
only articles about teuro were about Germany.
Even though prices were also increased during the summer of 2001 and
again January 2002, the French usually accepted those since these were only
small changes. It was much more
difficult for the French to convert euro prices back in French Franc (FF)
because the rate was 6.55957 FF for €1.
That is why the government made a strong recommendation to have double
pricing at least until July 2002 to facilitate shopping for customers and
sustain confidence in the single currency.
I noticed double pricing in many stores,
supermarkets, restaurants and cafés, which made those more credible because
customers could compare prices and often remembered the old FF price. In 2001, the French government commissioned
around 300 officers to spot check prices.
Businesses could not complain about decrease in sales, the French still
went out to dinner or to a café and did not take such drastic steps after the
euro conversion as the Germans. Paris
was still crowded with tourists, hotels were completely full, even though they
probably also “had” to round up prices to have more even numbers.
As expected, young people got used to the euro
quicker as older ones. Some of those
had not accepted the new FF in 1960 and still calculated in the ancient
franc! Especially in the first weeks
after the euro introduction, people were going around with small calculators to
convert prices more easily. I noticed
that some cashiers still had trouble with the euro because they had to examine
the coins before they gave back the change.
Delphine Sauvanet, student at the Université de
Paris: “Prices were converted exactly
for January 2002, but then they were rounded up. I paid €280 for rent last year, this year it is already €290 and
next semester it will be €300. The
French complained at the beginning, but then they were busy discussing and
following French elections, so they accepted the euro more quickly than
Germany. However, they still have to
adapt completely to the coins, but nobody really likes the 1, 2, and 5 cent
pieces. It is much harder for the
French to calculate the prices because the conversion rate is such an uneven
number; so many people multiply the euro price by 7. At the beginning, the French spent too much money because €1
seemed such a small amount. However,
when they converted it in FF, it was almost 7 FF. They became more cautious about spending money. I save much more than before because the
money disappears quicker.”
Hotels were not experiencing such drastic
consumer savings as in Germany.
Monsieur Jean, owner of Hôtel Jean Bart: “I’m glad that clients are still coming to our hotel. So far we are not experiencing a decline in
tourists. I have gradually become used
to the euro and think that it is practical for traveling since you don‘t have
to change money any more. Even though
prices increased, there is nothing we can do now.”
As expected, multinational companies are the
winners of the euro because they save exchange fees, associated with exports.
Audrey Thibault, human resources employee of L’Oréal: “Since L'Oreal commercializes its products through distributors;
the group just converted prices exactly from franc in euros. We are employing
even more people this year and our sales have risen compared to last year. We are experiencing economic growth.” The numbers prove it (Jan 1- June 30, 2002): Consolidated sales grew 5.6% compared to
2001 and amounted € 7.4 billion (L’Oréal Online).
Conclusion:
The French still had most prices shown both in euros and francs to
facilitate conversion for customers, a step that was abolished in Germany after
February. Even though prices increased
as well, the French accepted those more quickly, but these changes were also
smaller than in Germany. As my
comparison of groceries in France, Spain, and Germany showed, the French still
have to pay the highest prices of the three countries, but have not complained
so far. They continued to enjoy life
and were more occupied with French elections and then the soccer world cup than
with the euro.
Spain:
Spain was similar to the situation in
France: most stores and restaurants had
double pricing (following the recommendation of the Spanish government), an
uneven conversion rate, and general increase in prices. Newspapers, such as El País or La
Vanguardía, seldom wrote anything about price increases, but they did report
about the decrease in tourists on the Balear Islands (11%), Canarias Islands
(5.4%) and other vacation destinations (“Canarias y Baleares Reciben Menos
Turistas”), which were mostly visited by German tourists. Since Germans were saving this year more
than ever and rather traveled to cheaper Bulgaria or Turkey, Spanish hotel and
restaurant owners also suffered from a decline in sales. Even though tourism increased by 19.7%
(Metro) in the region of Catalunya with its main city, Barcelona, waitress Mar of
the restaurant Cala Lluisa told me that customers were saving money and mostly
having the good value ‘menu del día’ and other less expensive items.
Most people I talked were happy with the euro,
but complained about price increases and the fact that they still converted all
prices into pesetas. The Spanish also
had an uneven conversion rate of 166.385 pesetas for €1, so most stores left
double pricing to sustain the confidence of customers. They had to get used to the fact that even
coins of few cent had more value than their former smallest coin, 1
peseta.
Señora Micó from a fruit stand in the main
market of Barcelona, la boquariá, did not complain about a decline in sales,
but the market was also widely visited both by locals and tourists and all the
fruit stands had similar prices due to the competition pressure. The Spanish euro followers mentioned
advantages for traveling as one of their main points. Jacquelita, retired: “I‘m
very happy with the euro because it is handy for traveling. I visited my niece
in Germany and did not have to change money.”
Antonio, concierge: “I like the euro and got
used to it quickly, even though I‘m still counting in pesetas in my head. The euro is handy for traveling, people that
are not happy with it probably don‘t travel.”
Elena, teacher: “The euro is superb.
Before I always had to change money when I traveled to Germany and paid
high exchange fees, but with the euro, I can use one currency in both
countries. I got used to the euro
quickly and would not want to change it again for pesetas. But I think that the small 1, 2, and 5 cent
coins won’t be in use in few years.
Nobody likes them and they are so heard to see when the coin is not new
anymore.”
Good preparation for the euro was also
responsible for the smooth change from pesetas to euros. Marcel, Spanish teacher: “I got quickly used to the euro because our
government prepared us well with information and starter kits.“
The euro skeptics were mostly concerned about
the continued benefits of Spain and the preservation of its culture and
history. These were in most parts
European Union skeptics and considered the euro as part of a political union
and not only as a monetary union.
Esteban, security man: “I‘m euro-skeptical and not happy with the
euro because each country has its own history and culture, which cannot be
substituted with a European one. The
prices increased everywhere and the conversion rate is so hard to
calculate. I don’t always know how much
I pay because I’m used so much to the peseta.”
Xavier, concierge: “I miss the peseta, it was a national symbol. Spain has such a
long history, which cannot be replaced with a new one. I‘m interested in Spain and do not care much
about the rest of Europe. Spain
received a lot of money from the European Union, but I’m afraid it will lose a
lot when the EU becomes bigger.”
Conclusion:
Spain, one of the continued enthusiasts for European integration among
the members, showed its acceptance of the euro among the majority of
citizens. Increase in prices and
problems with conversions were similar to the ones in France and Germany, but
double pricing increased the confidence of consumers. Masses of people attended the sales in July because, as
everybody, the Spanish also like to save some euros where they can.
Great Britain
Great Britain is the only country of the four
examined which has not adopted the euro, even though it is a member of the
European Union. The British government
decided not to join the Economic and Monetary Union and rather wait until
further developments were made.
However, the debate over possible euro adoption has divided public,
businessmen, politicians, and journalists and thus made a decision
difficult. Those in favor of the euro
include: Prime Minister Tony Blair, the
Labour Party (not all members), the Liberal Democrat Party, multinational
companies like Toyota, Nissan, and Ford, majority of trade unions, academic
economists, the well-known financier and currency speculator George Soros, and
Britain for Europe group. The list of
euro opponents is long as well: Sir
Edward George (chancellor of Bank of England), Conservative Party, small
businesses and retailers, London economists, former Prime Minister Margaret
Thatcher, most newspapers, some trade unions, and the Business for Sterling
group (Browne).
A referendum is planned by the government, but
so far the date has not been set. It
could be in 2003, 2005 or even later.
Even though Tony Blair is in favor of the euro, only 36% of British were
backing the single currency in May, while 49% were opposed (Karlsen). The euro opponents are supported by Rupert
Murdoch who is spreading “vote no” in his newspapers The Sun, The News of the
World, The Times, and The Sunday Times (Mahony). Several comedians and members of parliament from the No campaign
released a 90-second film, which will be shown to 5 million people of age group
25-40 in cinemas across Britain. It is
supposed to be a funny sketch, but has received complaints by the Yes lobby,
the European Commission, and British Jews because the video features Adolf
Hitler and thus leads to offensive of Holocaust survivors (Spiteri).
While politicians and economists are still
debating the pro and contra, especially larger stores (for example: Harrods, Marks & Spencer, Selfridges, Debenhams,
and Next) and most hotels in London are already accepting euros to facilitate
shopping for tourists. They accept euro
banknotes and give back change in pound.
Some stores have price tags in both pound and euro, even though they do
not accept the latter. They export
their products to the euro zone and do not want to print two different price
tags. The British Museum even has an
exhibition on the 12 European countries and shows the new euro banknotes and
coins. The museum also accepts donations
in pounds, euros, and dollars. In
addition, collectors can buy euro coins from all countries in special stores.
Euros are not totally foreign to certain people, but the majority of the
population is still against the euro.
Some admit they are not adequately informed about the single currency;
others see the euro as part of a monetary and political union and do not want
Great Britain to be totally overruled by decisions of the European Union. However, people from Scotland, Wales, and
Northern Ireland consider the euro more positively than the English, who
painfully remember the lost empire (Sontheimer).
Economic considerations favoring the euro are
as strong as those opposing it. The
pro-euro group points to the fact that Great Britain’s convergence with Europe
has been growing in the last years, which would lead to high chances of success
of the euro. Opponents say that the
economy of GB is more dollar based.
Even though 50% of trade is conducted with EU, 50% of trade and 2/3 of
investment are done with the rest of the world. Annie Smith, bookseller: “Britain would miss out on trade
opportunities if it did not adopt the euro.”
The euro would help London to keep its
financial influence, but the influence has not diminished since the
introduction of the euro in the 12 countries. However, this could change if GB
did not adopt the euro in the near future.
International businesses and investors will leave or stay away if the
euro will not be introduced. The euro
would diminish the volatility of the pound because it would be bound to a
stable currency. In addition, the euro
has increased in strength in the last months, which would dismiss the argument
of euro opponents that the pound was much stronger than the euro and thus only
bring disadvantages. Nick Parker, salesman at Odeon movie theatre: “I’m against the euro because it is not
doing well compared to the strong pound.”
Customers would benefit from price transparency
and competition and travelers from omission of exchange fees. Mr.
Musfi, concierge at Windsor House Hotel: “I would welcome the euro
because I think it is a good idea and very handy for traveling. Our hotel accepts the euro, but so far not
many people are paying with it.”
Nevertheless, these advantages constituted only small percentages and
diminish euro’s relevance. The single currency would lead to an increase in
trade because the European market had about 300 million potential
customers. So far, the access to the EU
market continues, and this without disadvantages of a single currency.
The euro could bring a more competitive GB
economy, but euro opponents point to the fact that the British economy is on
the 4th place. Yoshida
Gonzales, receptionist: “The levels of
living are very different in Europe and the British would be upset to see they
pay much more for the same product than Spanish, for example. They are used to the prices in pound and
associate everything with the Queen.
They don’t want to pay for poorer countries, which they probably would
have to if Britain was part of the EMU.
Europe won’t see the consequences, whether good or bad, until maybe 10
years. I don’t think GB will adopt the
euro because it might not benefit at all.”
Up to this point, Great Britain has not
experiences economic disadvantages that it has not adopted the euro, but those
could come in the future when businesses, investors, and public have lost
patience with Britain’s indecision. The government under Tony Blair proclaimed
that a referendum was possible once the five economic tests were met. These include:
1. Has our economy converged with that of
Europe?
2. Is there sufficient flexibility to deal
with any problems?
3. Would joining the euro promote investment?
4. What impact will joining have on the City?
5. Will joining the euro promote higher
growth, stability, and the creation of jobs?
Professor Iain Begg of London’s South Bank
University told BBC that the tests for euro had passed. The UK could withstand economic shocks if it
joined the euro, and jobs and growth would be boosted. It would reinforce London’s position as
Europe’s leading financial centre.
However, “political obstacles remain in the way” (Mahony).
While businesses and unions are more
preoccupied with economic factors, the public is more concerned about political
ones. The euro could lead to a bigger
integration and cooperation with the rest of the European Union members, but in
case of the euro adoption, many British fear the loss of sovereignty, surrender
by a European superstate, and the conquer of Europe by Germany and France. Kamil
Miah, waiter at Bombay Aloo:
“Great Britain has a very strong identity, so it would be strange not to
have the Queen‘s head on the notes. We
would lose sovereignty.” Nichola Tooke,
sociology student: “Right now I‘m
against it, but ask again when I come back from Greece. My grandfather (84) is totally against it
because he does not want GB to be ruled by anybody else.”
However, Great Britain has the right to veto
all EU decisions and thus would not be totally left to the mercy of the
EU. In addition, Germany and France
have always tried to increase European cooperation and would welcome Great
Britain as another member of the EMU.
Others pointed to Britain’s isolation and wish of self-governance to
explain their anti-euro position. Laurie Friday, administrative officer: “The British do not want to give up their
pound because we are isolated anyways from Europe.” Great Britain would receive more influence in decision-making
because non-euro members are left out of many decisions.
Many British are afraid of losing the pound, a
national currency for 1200 years and symbol of Great Britain. Kumiko Okabe, English student: “It is sad to lose the national currency. It is nice to have some coins or notes as a
souvenir from a foreign country, like DM, pesetas, francs. It might be exciting to have a new currency
for a while, but I think the British will miss it.” They cannot imagine not having the Queen’s head on their
banknotes. The pound was currency for many years, but did not always have a
proud history. The Queen has not
appeared on the banknotes before 1960 (Browne) and her head could be on the
national side of the euro coins. Shaun Oaten, bookseller at
Waterstones: “I have nothing against
the euro - it is just a matter of time until Great Britain adopts it as
well. Some British are bound to the
Queen as if GB still was an empire, but that is not true. I‘m not very fond of this country and think
it is rather backwards.” Arguments for
and against the euro are numerous and it is hard to foresee what the
consequences would be if Great Britain adopted or did not adopt the euro. The yes or no debate continues…
Conclusion
The euro adoption in 12 European countries
finally happened after 50 of rapprochement and many years of preparation. €-day on January 1, 2002 went smoothly in
all participating countries and the euro was welcomed by millions of excited
people. Germans gave up their Deutsche
Mark they had since 1948, the French the French Franc from 1960, and the
Spanish their peseta, adopted in 1869.
67% of Germans, 67% of French, and 80% of Spanish were in favor of the
euro in spring 2002, increases of 7%, 4% and 11% respectively, compared to
Europe polls in fall 2001.
However, one currency for 12 countries also
brings problems because the individual economies lost the possibility to react
to their specific problems. Decisions
are made by the European Central Bank and every country has only one vote of
twelve. Several countries (Germany,
France, Italy, and Portugal) are facing financial penalties if they do not
decrease their public deficits. Was the
euro a gamble of historic proportion? Are there too many differences among
European countries to allow the success of a single currency, as Professor
Friedman predicts? Prof. Milton
Friedman is one of the leading libertarian economists: “EU and Euro will collapse within 10 years
due to linguistic, cultural, and economic differences.” (Frydrych)
Was it a mistake that a monetary union preceded
a political one? It is not for the first
time, that several countries adopted a monetary union. The whole Roman Empire had one single
currency. A Scandinavian union existed,
as well as a monetary union between France, Belgium, Italy, Switzerland, and
Greece from 1865 until 1929. Luxembourg
and Belgium had a monetary union for eighty years until 2002. In addition,
Austria, the Netherlands, Luxembourg/ Belgium, and France tied their currencies
to the Deutsche Mark. All these
monetary unions were successful without a common government (Jungblut). A political union has already preceded in
the form of the European Union.
However, besides economic and monetary
difficulties, the euro has led to massive price increases in most countries.
Especially German businesses have welcomed the euro as an opportunity to
increase profits. Germans are angry
about these price increases and thus associate the single currency with
teuro. Many feel nostalgia of the
Deutsche Mark. Other countries were
better prepared for problems due to an uneven conversion rate: they required double pricing for 6 or 12
months to make prices more transparent and increase euro confidence among
customers. The French and Spanish have
not stopped to enjoy life and do not spend so much time deciding whether to buy
a product or not, although they have also started saving more. The debate in Great Britain will continue
unless the government will launch an information campaign and explain to the
public how benefits will outweigh costs and why Britain would lose money and
influence in the future if it did not adopt the euro. Public opinion could change after the summer when many citizens
will have had the chance to travel to continental Europe and used the euro
themselves (Mahony).
The other two EU members, Denmark and Sweden,
are also planning referenda in the future.
In 2000, the Danes decided not to adopt the euro, mostly because of the
falling euro exchange rate at the time.
After the successful euro adoption in 12 countries in January and the
stronger euro, the numbers changed. Now,
60% of the Danes would welcome the euro (Pihl). The situation looks similar in Sweden: a new poll shows that 56%
of Swedish citizens would support entry in the Economic and Monetary Union,
while 41% would oppose it (Mahony).
The EU is currently negotiating accession with
12 Central and East European countries.
New members will join the European Union by 2004 and those could also
adopt the single currency in several years when they have met the strict
admission criteria. In addition, they
will have to adopt the entire legal framework of the EU, continue to liberalize
prices, guarantee property rights, transfer responsibilities from governments
to markets, and structurally reform the corporate and financial sectors
(“Monthly Bulletin”). Once all the requirements
for euro adoption are met, the new members will need to start the preparation
for the single currency. Besides
beginning an early information campaign, their governments will also have to
set certain laws to ensure fair price conversions. Especially young Europeans are keeping their fingers crossed for
the success of the European step towards monetary and political
integration.
Works Cited:
Annual Report 2001.
Frankfurt: European Central
Bank, 2002.
Baulig, Christian, and
Christiane Oppermann. 75 Fragen zum
Euro. München: Knaur, 1998.
Beckmann, Gerhard, and
Rainer Schmitz: “Prognose: Harte Zeiten“. Focus. Volume 21. May 18,
2002. p.97
Beetham, Roger.
Ed. The Euro Debate, Persuading the
People. London: Federal Trust for
Education and Research, 2001.
Browne, Anthony. The Euro- Should Britain Join? Cambridge:
Icon Books, 2001.
Büning, S., M.
Contoli, K. Hennings, M. Kowalski, and J. Schuster. “Zweite Chance für den
Euro.” Focus. Volume 27. July 1, 2002. p.167-171.
“Canarias y Baleares
Reciben Menos Turistas.” Metro. July 8, 2002. p. 18
“Die Deutschen
Autopreise Gehören zu den Höchsten in Europa.”
Frankfurter Allgemeine Zeitung.
July 23, 2002. p.9
Duisenberg, Willem.
“Opening Address at International Research Forum on Monetary Policy.”
ECB. Online. July 5,
2002.
Frydrych, Marcin.
“Milton Friedman: Collapse within 10
years.” EUobserver. Online. July
11,
2002.
“Handel im
Überlebenskampf”. Passauer Neue
Presse. June 25, 2002. p.11
Hintermeier,
Hannes. ˝Fliegenfänger,
Harrypotterbereinigt: Der Buchhandel übt den Optimismus.“
Frankfurter Allgemeine Zeitung. July 8, 2002. p. 26
Jungblut, Michael. Wiso Euro Berater: 1999 Fragen & Antworten rund um die neue Währung.
Linz: Wirtschaftsverlag Ueberreuter, 2001.
Karlsen, Peter. “Increased Euro Opposition in the UK.”
EUobserver. Online. June 26, 2002.
Kauffmann,
Pascal. L’Euro. Paris: Dunod, 1999. 2nd edition.
Kirk, Lisbeth.
“Majority of Germans want D-Mark Back.”
EUobserver. Online. May 24, 2002.
“Künasts Teuro-Forum
Brummt.” Focus. Online. July 10,
2002.
Legrenzi, Paolo. Con el Euro en el Bolsillo y la Peseta en
la Cabeza. Barcelona: Grupe Editorial
Random House, 2002.
Mahony, Honor. “UK
Five Economic Tests for Euro Passed.” EUobserver. Online. July 9, 2002.
Mahony, Honor. “2003 Decisive for Euro Opt-out
Countries.” EUobserver. Online.
June 17, 2002.
Mahony, Honor. “Teuro Conference Sees Only Voluntary
Agreements.” EUobserver. Online.
June 17, 2002.
Monthly
Bulletin, July 2002. Frankfurt:
European Central Bank, 2002.
Picaper,
Jean-Paul. « Le Teuro Tétanise les Consommateurs. » Le
Figaro. June 3, 2002. p. III
Pihl, Luise
Hemmer. “New Poll: Danes
Want the Euro.” EUobserver.
Online. June 17, 2002.
Sandri, Piergiorgio M.
“La Doble Cara de una Moneda Fuerte.” La
Vanguardía. June 27, 2002. p.7
Spiteri, Sharon.
“Hitler Image in Anti-euro Campaign Controversial.” EUobserver.
Online. July 9,
2002.
“So Machen Sie im Urlaub ein Super Schnäppchen.” Bild der Frau. June 10, 2002.
Sontheimer, Michael.
“Großbritanien: Späte Schmerzen.” Der
Spiegel. Online. Volume 28. July 8,
2002.
Vieser, Susanne.
“Teuro, Teurissimo.” Focus Money.
Online. June 17, 2002.
“A Warm Welcome for
the Euro.” Spring 2002. Gallup
Europe. Online.
http://europa.eu.int/comm/public_opinion/euro_fr.htm
Timetable
|
Week 1 (May 24– June 1) Frankfurt, Germany |
|
|
Week 2 (June 2-8) Paris, France |
|
|
Week 3 (June 8-15) London, Great
Britain |
|
|
Week 4 (June 16-23) Frankfurt, Germany |
|
|
Week 5 (June 24-30) Passau, Germany |
|
|
Week 6 (July 1-8) Barcelona, Spain |
|
|
Week 7 (July 9-16) Frankfurt, Germany |
|
|
Week 8 (July 17-24) Frankfurt, Germany |
|
|
Week 9 (July 25-Aug
1) Frankfurt, Germany |
|
|
Week 10 (Aug 2- 9) Frankfurt, Germany |
|
Note: Photographs taken over the
course of my research will be presented to the UPS campus at the PowerPoint
presentation in fall 2002.